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Guide

How to Choose
a Guest Post Site.

Each listing is a set of numbers, and each number answers one question. This guide explains what they mean, which ones to look at first, and the mistakes that waste the most money when you buy a guest post.

Reading a Listing

Every publication gets its own page, and all of those pages share one layout. The numbers on them fall into three groups. Each group answers a different question.

Group 1

How strong are its links?

Domain Authority (Moz) and Domain Rating (Ahrefs) rate a link profile on a 1–100 scale. They estimate how much ranking power a link from the site might carry. They say nothing about readers.

Group 2

Does anyone visit?

Semrush traffic (US) and ranking keywords show whether search sends readers. Strong links with no visitors make a link nobody sees. The Moz spam score sits beside them.

Group 3

Is it a real publication?

Registration date and platform help you tell a working site from an empty shell. Indexed pages, publishing pace and AI-crawler policy are read from the domain itself, not supplied by the publisher.

The short version: authority is what a link might pass on, traffic is whether people will see it, and publishing pace hints at whether the site will still be running next year.

Traffic and Spam Score

The traffic figure on every listing is the Semrush estimate of monthly organic visits from US search. Treat it as a measure of scale, not an exact count. The keyword count next to it tells you how many search terms bring those visits in. A site that ranks for a few thousand terms has a real presence; one that ranks for ten is living on a handful.

The spam score comes from Moz. It runs from 1% to 100% and shows how many features a domain shares with sites Google has penalised. Lower is better.

1–30% Low The usual range for a healthy publication.
31–60% Medium Look at the site and its links before you order several posts.
61–100% High Many risk signals at once. Check it carefully, or pass.

Right now 21 of the 23 listings with a spam score sit in the low band. The highest reading belongs to pushyourdesign.com at 41%.

Link Strength vs. Real Readers

DA and DR score a link profile. Neither one counts readers. This is where buyers lose the most money. Links can be built in a few weeks, but an audience takes years. So a site can show DA 60, rank for almost nothing and get almost no search visits, yet look great in the one number most directories print.

Read the four numbers together, not one at a time. The gap between DA and DR shows how much two separate link models disagree about one site. The gap between authority and Semrush traffic shows whether real people stand behind those links.

Biggest DA–DR split

setupseeker.xyz

DA 1 / DR 44

43 points apart · Wide gap

Fewest visits per point of DA

dhilisatta.com

DA 22

75 Semrush visits a month

Top authority score

topinspired.com

DA 65

DR 45 · 3.3K Semrush visits

A wide DA–DR gap doesn't disqualify a site. Often it just means the link profile is stronger on one measure than the other, and many honest publishers look like that. Thin traffic behind a high score is the bigger warning. It suggests the authority came from links rather than readers. A link on a page no one opens sends its value into an empty room.

You won't find a cost-per-visit figure here. It would depend on a price, prices change, and the figure would go stale just as fast. The authority and traffic numbers above don't age that way. For current rates on a shortlist, ask us. That is why every listing says “Email for details”.

Getting the Most From the Filters

The guest post directory updates as you change a control, with no page reload. Here is what each one does.

  • SearchLooks up a domain name. Handy once you already have names in mind.
  • SubjectThe site's main topic, based on what it publishes rather than what it says it covers.
  • Domain age1, 3, 5 or 10+ years since the domain was registered, from the registry record. A domain from last spring has no history to judge yet.
  • Min DA / Min DRUse both. When a site clears one and misses the other, take a closer look.
  • Sort byChoose DA, DR, traffic or domain age. Filter first, because sorting the whole list mostly shows you the two extremes.

A good first search: Min DA 40, sorted by traffic. It asks for authority with an audience behind it. Then open the top few listings and check their spam score before you shortlist them. There is no budget filter, because no prices are published. Each listing says “Email for details”, so the rate you get is current.

Five Costly Mistakes

01

Judging by DA alone

Authority scores can be pushed up on purpose. A DA 70 site with a hundred or so visitors a month has a number, not an audience. Authority describes links. Only traffic shows whether anyone reads.

02

Ignoring the spam score

A site can have strong authority and still carry many of the signals Moz links to penalised domains. Check the spam score on every site you shortlist.

03

Skipping the archive

A site whose only posts are paid placements is a link farm with a logo. Publishing pace and indexed pages tell you which kind of site you have found.

04

Leading with price

Price should come last. A post on a site nobody reads is costly at any rate. First find the sites with real traffic, a low spam score and a sensible authority gap, then ask what those cost. The rate we quote is the current one.

05

Putting everything in one niche

Clusters of near-identical placements are the easiest pattern to spot. Mix subjects, countries and types of publication.

The fifth is what Google's spam policies call link spam.

Six Steps to a Good Shortlist

  1. Start with traffic and spam. Nothing else matters much if nobody visits. Keep the sites with real Semrush traffic and a low spam score.
  2. Compare DA with DR. High on one and low on the other means a lopsided link profile. Each listing prints the gap right next to the traffic that should back it up.
  3. Put topic fit ahead of authority. A DA 40 site your readers actually visit beats a DA 70 site they never see. Relevance matters more than either score.
  4. Visit the site. Each listing names the domain. Open it and read two posts. If you wouldn't want your brand beside them, the numbers don't matter.
  5. Check publishing pace and age. A site adding 30 or more pages a month on top of a long archive is likely to still be running next year. One that adds two a month may not be.
  6. Spread your posts across subjects. Ten posts on near-identical general blogs look exactly like what they are. A mix of truly different publications does not.

Common Questions

Where does the traffic number come from?

It is the Semrush estimate of monthly organic visits from US search. It is an estimate, not a count from the site itself, so read it as a guide to scale: a site with 20,000 estimated visits clearly has an audience, and one with 20 clearly does not.

What does the spam score mean?

It is Moz’s spam score, from 1% to 100%. It shows how many features a domain shares with sites Google has penalised. Moz calls 1–30% low, 31–60% medium and 61–100% high. A high score is not proof of a bad site, but it is a reason to look closely before you buy.

Does a higher DA always mean a better guest post site?

No. DA measures the strength of a link profile, not the size of an audience. A DA 60 site with 500 real visitors a month is worth less than a DA 40 site with 20,000. That is why each listing shows two authority scores with the gap between them, plus Semrush traffic and keywords. With those in view, authority can’t pass for readership.

Why don’t listings show a price?

Because prices change, and a printed price soon becomes a wrong one. A rate that is right on the day we publish it stops being right the first time the publisher changes it. We would rather show no number than a false one, so each listing says “Email for details”. Send your shortlist through the contact page and we will reply with the current rates for those sites.

Can a publisher pay for a higher position?

No. The order is whatever sort you pick. There is no promoted tier, no paid featured slot, and no listing placed above another because of money.

What if my guest post is taken down after it goes live?

Your article runs under an agreement between you and the publisher. We list these sites, but we don’t own or run them, so how long a post stays up is the publisher’s decision. If a post placed through a listing here is removed, let us know. We will re-run our checks on that domain and update or remove the listing, so the next buyer sees accurate information.

Can I look at a site before I commit?

Yes. Each listing names the publisher’s domain, so you can open it in a new tab and read it first. We would rather you judge the site with your own eyes than rely on our summary.